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Monday, March 29, 2021

ContentArea with Groups of Personalized Content

Personalization is a powerful component in Episerver that can provide a cool, fresh, and tailored experience for users that visit your site. Leveraging different criteria and conditions in Epi, Visitor Groups provide a grouping mechanism for users to be served different content based on pages they've viewed, forms they've submitted, or campaigns they have arrived from, among various other criteria. It's a pretty nice piece of functionality that, if you haven't learned about yet, you should check out more about, here.

That said, Personalized Groups in Episerver serve content on a prioritized, top-down, first-match basis. That means a visitor is served the first matching content item that is tagged with a visitor group they're in. That also means you are limited to one piece of changing content per Personalized Group for a user. But I needed more, and here are the solutions I explored.